Myeong-dong is one of the primary shopping districts in Seoul. The two main drags meet in the center of the block with one beginning from Myeong-dong Subway Station (Seoul Subway Line No. 4) and the other from Lotte Department Store at Euljiro. Many brand name shops and department stores line the streets and alleys. Common products for sale include clothes, shoes, and accessories. Unlike Namdaemun or Dongdaemun, many designer brands are sold in Myeong-dong. In addition, several major department stores include Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore, Noon Square and M Plaza. The department stores carry many premium labels and other fashionable goods at reasonable prices.
Myeongdong Catholic Church is also a well-known tourist attraction. It is pillar of the Catholic church in Korea and was built in the Gothic style. Behind the church is a quiet space for relaxation.